Google products have become an essential part of our life like Gmail, Browser, Maps and YouTube. The company has made its way of earning money by our personal data.
Google on its blog said that it can view if the marketers are earning money on online add even if the payment is made offline. Google now uses and breaches the personal information of the users that has lit some sparks of debate on the masses.
Google witnesses that 70% of the transactions in the US takes place through debit or credit cards.
Google, a multibillion-dollar advertising company, with Attribution aims to answer the prominent questions of the online advertiser whether their marketing is working or not? Google will do so by keeping an eye on both online and offline activities of the advertiser. It says that the service “makes it possible for every marketer to measure the impact of their marketing across devices and across channels – all in one place, and at no additional cost.”
Google sneaks in and collects data from its users through AdWords, Google Analytics, and Double-click Search. It is also capable of getting location information from the smart phones. By this, it assures whether the person has bought the product it has searched for or seen in an online advertisement.
The “third-party partnership” of Google that makes it capable of countering every debit and credit transactions is not very welcoming. The monitoring of credit and debit transaction is limited to the US for now.
Renate Samson from BigBrother Watch said “The one thing people regularly state as ‘creepy‘ online is when an advert follows them around the Internet. These plans appear to extend creepy into the physical world.”
There is also an option to limit data sharing of the users by unchecking the dialog box that reads “Also use Google Account activity and information to personalize add on these websites and apps and store that data in your Google Accounts.”
“To accomplish this, we developed a new, custom encryption technology that ensures user’s data remain private, secure and anonymous” assured Google.